A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
One of the most stressful situations for marketers is to come into work only to find out that their conversion rates have dropped overnight. In the worst cases, that drop is wildly significant. It’s okay to panic. It’s what makes you human. To help alleviate that panic, we’ve created a checklist to assist you in...
There are over 7 million active advertisers on Facebook. The platform rightfully reigns supreme in the paid social landscape, but as competition increases and ad costs rise, most social media marketers are looking for ways to diversify their advertising mix. Enter: Pinterest. Since the platform’s launch in 2010, the social network/discovery tool has slowly grown...
Having trouble advertising your products because Amazon is marking them as “not eligible”? If you’ve ever dabbled in PPC (pay-per-click) advertising, you’ll know that your ads may sometimes get disapproved by Google/Bing due to some policy violation. Amazon has a similar set of guidelines for Sponsored Product Ads. Should you not abide by these guidelines,...
